Carmel, CA Drug Advertising Assailed By American Medical Association, But They Look Like They Are Here To Stay : Family inHome Caregiving Blog
Blog

Carmel, CA Drug Advertising Assailed By American Medical Association, But They Look Like They Are Here To Stay

by Richard Kuehn on 03/16/17

The prescription drug market has gotten hypercompetitive in a number of categories which has caused spending on commercials in this category to grow by a hefty 62% since 2012, while ad spending in most other segments has been flat.  Heavy on drug ads are the major network’s nightly news programs, Mike & Molly and General Hospital, according to Kantar Media.  This enormous jump has caused alarm from some as most are promoting high-priced drugs, some of which doctors say have limited practical utility to the average patient-viewer.  Critics complain that the commercials encourage patients to ask their doctor for expensive drugs that are fueling high health care spending in our nation.  The American Medical Association called for a complete ban on these ads in 2015, saying “direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”  However, they didn’t get any traction and drug advertising is likely here to stay.  Don’t be influenced by these ads, have a heart-to-heart talk with your doctor to find out what drugs are right for you

Comments (0)


Leave a comment


© 2009 - 2017 Family inHome Caregiving Inc. All rights reserved.
Family inHome Caregiving, Home Health Services, Carmel, CA
TM
Excellence in Family Centered Care
Family inHome​
Caregiving  
of Monterey
CALL NOW
(831) 275-0103